PAID SEARCH MANAGEMENT APPROACH


SecondCrew Method is the secret to how we create more value for our clients each and every day. It involves a cycle of strategy, testing, and optimization to continuously find new ways to improve campaigns and avoid hitting the “plateaus” commonly associated with ongoing marketing efforts. Accentuate the positive, eliminate the negative, and leave no stone unturned while searching for new opportunities: that's the SecondCrewMethod.

Strategize & Set Campaign Goals

While the long-term goals of your campaign may stay well-defined, the best-run paid search campaigns continually make short-term adjustments to strategy. This allows us to capitalize on seasonality, changing business metrics, and the fluidity of the marketplace. As part of the SCORE Method, your PPC strategy will follow suit.

Define Goals Based On Budget, Success Metrics, & Risk Tolerance
Identify Your Competitive Advantages To Be Highlighted
Make Note Of Promotions, Sales, & Special Offers
Anticipate Trends, Seasonality, & Changes In The Industry


Paid Search Managment Strategize
Create New Revenue Opportunities

Create New Revenue Opportunities

As your overall campaign strategy is defined and adapted, new opportunities to expand your campaign and create new revenue will emerge. In this phase, a wide net is cast to discover the most lucrative new avenues to explore in your paid search campaign.

Build Out A List Of New Keywords To Capture Relevant Traffic
Associate Keywords With Compelling Calls To Action
Make The Campaigns User-Friendly & Highly Segmented
Set Up Proper Conversion Tracking To Make Leads Attributable


Optimize Keywords & Bids To Maximize Results

The "Optimize" phase of SecondCrew is all about ROI. Strategy has been adapted, new revenue opportunities have been discovered, and now we work to extract the most value for every dollar spent in your paid search campaign.

Optimize Keywords & Bids To Maximize Results

Flexible, Custom Reporting
Access To Exclusive AdWords Beta Opportunities
Detailed Human Analysis & Custom Consulting
Geotargeting & Dayparting Analysis
Regular Exploration Of New Markets & Mediums


Research, Hypothesize, & Test

The "Optimize" phase of SecondCrew is all about ROI. Strategy has been adapted, new revenue opportunities have been discovered, and now we work to extract the most value for every dollar spent in your paid search campaign.

Flexible, Custom Reporting
Access To Exclusive AdWords Beta Opportunities
Detailed Human Analysis & Custom Consulting
Geotargeting & Dayparting Analysis
Regular Exploration Of New Markets & Mediums


>Research, Hypothesize, & Test
Expand Into New Markets & Mediums

Expand Into New Markets & Mediums.

The one commonality between all paid search campaigns is that both the marketplace and the technology are constantly evolving. Instead of allowing even high-performing campaigns to coast, at Wpromote we relentlessly look to identify opportunities to drive business through new channels. Each new opportunity is subjected to SecondCrew Method to bring your campaign to new heights.

Port Successful AdWords Campaigns Into Bing Ads
Develop A Facebook Campaign To Complement Paid Search Campaigns
Take Advantage Of The Mobile Search & Display Networks
Build Out A Highly Segmented Display Campaign


We Want

We Want to Hear About Your Needs.

Second Crew believes that to reach results we first need to understand our clients fully. We want to know what it is like to walk in your shoes.

ARE YOU READY TO WORK WITH US?