Is your business floating in a cryogenic tank, waiting for something to happen before it can awaken to its full potential?
If you have an incredible product, great web design, and a team of outstanding professionals churning the gears, yet your business is still flat, you may be suffering from stagnation.
You may want to go into hibernation until everything sorts itself out, but that’s not what movers and shakers do. Success seeks opportunity and creates luck. Successful entrepreneurs don’t wait for it to “happen.”
You can look at your business plan, perfect your pricing strategy, and compare your best product to your biggest competitor to look for clues contributing to miserable or flat-lining sales, but you may be experiencing negligible business growth simply because you need to optimize your conversions.
If you don’t want to blend in with every other business out there – and there are 28 million businesses in the U.S. alone – then you need to either become a conversion optimization expert or call on one to help you.
Even if you have a brick-and-mortar store, we live in a world of Internet commerce. There’s no going back.
This means that you need to turn as many people that visit your website or App into a customer as possible, and to take a specific action on your pages. In other words, you’ve got to be a conversion rate optimization (CRO) god.
What good is tons of traffic to your site if it isn’t converting? That’s why you are in business, right? Even if you’re not entirely in it for the money (but let’s be honest with ourselves, most of us are), there are other reasons to convert traffic.
You want your service, your goods, or your ideas to uplift another human being on this planet, and give them something good that will change their lives for the better. Maybe that’s just one perfectly delicious bite of pizza or it’s a week-long seminar on creating a good sales strategy – it doesn’t really matter.
CRO is imperative for your success. It’s imperative to convert an idea into a movement or a simple service into a new industry standard.
And once you’ve kicked the tires on your CRO plan and you wake up the machine it can start churning out new customers (not just site visitors) like clock-work.
If you’re reading this now, you understand that your business success last year doesn’t ensure future, enduring success as you move forward.
You need to constantly up your game to stay competitive and viable in the world today, but that’s where we come in at Second Crew.
Mobile All the Way
65 Percent of Mobile Users Made a Purchase in the Last 6 Months
A conversion is just a sale. The first way to make more sales is to put your product or service in front of an audience that is looking for what you offer.
The easiest way to do that is by targeting your conversion plan toward mobile devices.
If you aren’t loading quickly, and mobile-friendly, you are killing your conversion rate and there’s no easy way to resuscitate it until this is fixed.
Just how big is the global market share on mobile devices?
Samsung, Apple, and Sony are leading in market share, but more importantly, everyone is on their mobile device searching the web. People in countries that don’t even have bank accounts or electricity still have a mobile device that can easily connect to the Internet.
