Web Optimization: How to Increase Website Traffic and Succeed

Whether your goal is to get more leads, sales, or reduce customer service phone calls, website optimization can be used to make your website more effective at meeting those goals. Let’s first make sure we understand the absolute basics of SEO, including why it matters and how it compares to other marketing channels. What is […]

Wake up the Machine: Conversion Optimization for a Stagnant Business

Is your business floating in a cryogenic tank, waiting for something to happen before it can awaken to its full potential? If you have an incredible product, great web design, and a team of outstanding professionals churning the gears, yet your business is still flat, you may be suffering from stagnation. You may want to […]

Land More Customers with Your Home Page as Your Landing Page

Your home page is making an impression. That impression either will drive more customers to your products and services or send them away faster than a hot knife through butter. It takes 1/10th of a second for us to figure out if we’re physically attracted to another person, and an even shorter time (around 50 […]