Speed Matters: Why You Need to Optimize for Higher Conversions

A 100-millisecond delay can cause you to lose a customer. Amazon found out the hard way, and they’ve got plenty of customers to lose – 100 million to be exact. Slow page loading times caused Amazon to lose 1% of their potential sales per 100-millisecond delay. A million possible sales just evaporated for this mega-company […]

Pay Per Click (PPC) vs SEO: Which Do You Choose?

There’s a steep learning curve to PPC, and that’s why so many people don’t even try it. They spend countless hours on optimizing with SEO and creating killer content, instead. All that time and energy is rarely wasted, but you tend to develop a little marketing blind-spot in the process. It’s called PPC. However, before […]