By Alex Murillo

How to Use Conversion Rate Optimization to Increase Your Website Traffic.

Today, most websites have a conversion rate of less than 3%. Which means that only 3% of people who visit your site will actually convert into customers. That’s not good.

Fortunately, there is a way you can increase the number of people who buy from you. Conversion rate optimization (CRO) is a process in which you optimize every step in the conversion funnel with the ultimate goal of maximising conversions at each step. Here is information on how to use CRO to increase your website traffic and boost sales.

The Conversion Funnel

Before we get started, it’s important to understand the conversion funnel.

The conversion funnel is the process by which someone visits your website, finds what they are looking for and then completes the desired goal.

As shown in figure 1 below, there are multiple steps that happen before a person reaches the final step of purchasing your product or service. In this blog post, we will focus on optimization at each of these steps.

For simplicity’s sake, let’s say that your goal is to increase sales by 10%. That means that you need to increase conversions from 5% to 15%. Let’s break down what this could mean at each step in the conversion funnel:

Figure 1: Conversion Funnel

CRO Basics

Conversion rate optimization is a process that can be used for all types of websites, not just e-commerce sites. It’s a way to increase the number of people who buy from you by improving your website’s conversion rate.

The conversion funnel is the series of steps a customer goes through when buying from you. The customer starts at the top of the funnel and makes their way down; each step has an opportunity for them to convert into a sale.

Each step in the conversion funnel is optimised with CRO so that more people will convert at each step and ultimately, purchase your product or service when they visit your site.

In this article, we’ll take a look at some basic CRO principles that every company should follow when they’re looking to increase their sales:

CRO Tools

CRO is a process that starts with a conversion audit. In this audit, you will look at the sources of traffic to your website and assess how much progress they are making along the conversion funnel. This gives you a clear picture of where your site could use some love.

Once you have determined what is creating the most conversions on your website, CRO begins with the tools mentioned below. These tools will help you improve each step in the conversion funnel, giving you a better chance of converting more visitors into customers.

In order to implement your CRO strategy, start by signing up for Google Analytics. This tool will give you insights into how people are coming to your site and what pages they’re visiting first. By using it before beginning any changes, it can help prevent costly mistakes like putting all of your efforts into one page without knowing whether or not it’s working.

CRO Strategies

What is CRO?

Conversion Rate Optimization (CRO) is the process of improving your website’s conversion rate by making changes to improve the user experience.

There are many different ways to increase conversions, and each step should be thought about holistically with a goal in mind. A lot of times, it can feel difficult to know where to start, but there are certain things you should always focus on when optimizing your website for conversions.

The first thing you need to do is figure out what your conversion rate currently is and how it happened. This helps determine what aspects of your site you should focus on so that you are maximizing the amount of people who will convert into customers.

Once you’ve figured that out, make sure that you are taking every step in the conversion funnel as seriously as possible. For example, if someone spends 5 minutes on your site, make sure that at least 3 minutes worth of content gives them information about why they should buy from you and not from your competitor.

CRO Best Practices

One of the most important parts of conversion rate optimization is understanding your ideal customer. You need to identify who the person is and what they’re looking for, then create content that will speak to them and make them want to buy.

You also need to think about how your website is laid out because this can influence what people find valuable. One way you could do this is by including a call-to-action button at the top of each page, the bottom of each page, or in a prominent location on every page.

Finally, you need to consider ad placement. As mentioned before, this can be done by creating an advertisement on your homepage or having ads throughout your website. You also need to take into consideration demographics because not every demographic will have the same needs as another.

With these best practices in mind, you should now have a better idea of how CRO works and how it can help boost your conversion rates!


The world of marketing is constantly evolving. New tools and marketing strategies are constantly introduced, and these tools and strategies help to keep your brand on top. One such tool is conversion rate optimization.

If you’re looking to increase your conversion rates, this article will provide you with a guide to using CRO to your advantage. You’ll learn the basics of CRO, how CRO can help with your website traffic, and the 5 best practices for using CRO effectively.


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