BUILDING A FULL FUNNEL STRATEGY
Testing New Initiatives
Building a company with a strong foundation for future growth requires a focus on the full sales funnel. The traditional sales funnel focuses only on bottom-funnel sales and conversions, demonstrated by remarketing or branded keywords. To ensure the long-term vitality of any business, investments need to be made in top-funnel marketing initiatives. These innovative campaigns don't directly produce ROI - instead, they help cement a business's branding, acquire new customers, and lock in repeat customers.
The full funnel strategy has two crucial goals
is the best way to demonstrate the full funnel strategy
Through site architecture optimization, on-site content generation, and strategic off-site link building initiatives, our SEO campaigns increase rankings, boost traffic, and deliver ROI. It's not just regional or national SEO campaigns that flourish, either; the local SEO campaigns we manage also reap the benefits.
Initiatives That Help Long Term
Betas, & Expansion Opportunities
Produce Ideal Return
This approach posits that three different strategies must be pursued in order to ensure not just that ROI goals are met, but that overall growth for the company is achieved:
ROI - Standard campaigns that typically focus on the bottom of the funnel and shorter-term gains.
BRAND - Strategy that raises brand awareness through long term initiatives focused on reaching new eyeballs.
TESTING - Innovative campaigns and experiments to determine what works well for a company and what doesn't.
Investing in the second and third steps is crucial. Solid growth relies on testing, finding new channels, experimenting with different ad types, and constantly seeking out new audiences. Even though these ventures may not immediately generate returns, they will pay off with lifetime value.
Top Funnel Initiatives Are Almost Endless
There are lots of different ways to carry
out full funnel strategies. From media buys to lightboxes, Wpromote encourages businesses
looking to grow to test at least one of the following initiatives:
- Google Display Network
- Instagram Ads
- Facebook Video Ads
- & More
If you're ready to get started on your next top funnel initiative, give us a call today!